Taobao Invests Heavily in Content E-commerce With 100 Billion Yuan

Taobao Invests Heavily in Content E-commerce With 100 Billion Yuan

Taobao has announced a significant investment in content e-commerce, with plans to allocate an additional 100 billion yuan in cash and 1 trillion yuan in traffic. The platform aims to partner with ecosystem partners, including broadcasters, influencers, agencies, brands, and merchants, to share in the benefits of content monetization...